The Sawmill
The Woodmizer LT40 at work — milling logs, custom cuts, lumber-yard operations, the equipment, the technique, the satisfaction of a perfect slab. The channel's heaviest pillar.
Sponsor Media Kit · 2026
Wallace Farm & Sawmill Columbus, Mississippi · Est. on YouTube
The heart of rural living — hard work, craftsmanship, and a love for the land.
YouTube· Patreon· Instagram· Facebook· TikTok
83K
YouTube Subscribers
and climbing
670+
Patreon Posts
multi-year program
5×
Platform Reach
YouTube · Patreon · IG · FB · TikTok
3–5
Videos Per Week
consistent cadence
Live YouTube Studio analytics — including impressions, watch time, click-through rate, and full demographic detail — available on request when sponsorship discussions begin.
The Channel
Hosted by Tyler & Brittany Wallace.
A working Mississippi farm and sawmill with the camera turned on the work. From cutting timber on a Woodmizer LT40 to building barns and outbuildings, raising Belgian draft horses, hand-building boats, and walking us through every cat, chicken, and dog on the farm — this is rural life as it actually happens, told by the people living it. Educate. Inspire. Entertain. The Wallace way.
What We Cover
Six pillars. One audience.
Every video lives at the intersection of skill, story, and authenticity. Each pillar opens a different door for the right brand partner.
Building & Infrastructure
Farm builds — barns, fences, sheds, big-project arcs from rough timber to finished structure. The kind of "watch us build it from scratch" content that holds an audience for the full 25 minutes.
Old-School Craftsmanship
Hand-built boats, traditional joinery, the techniques our great-grandfathers used and we still do. Quietly the channel's most differentiating content — and the most quotable.
The Homestead
Belgian draft horses, dogs, cats, chickens, the seasonal rhythm of a working farm. The B-roll that grows fan loyalty between the big project videos.
Fishing & Outdoors
Mississippi waters, traditional methods, the cooking that follows. Outdoor brands win double-duty here.
The Family
Tyler & Brittany themselves — co-hosts, real partners. The reason fans stay. The reason a recommendation from them carries weight.
The Audience
Who's watching.
Estimated audience profile based on category benchmarks and channel content fit. Live YouTube Studio analytics shared in sponsorship review.
Age distribution
Profile snapshot
Gender skew
~75% Male / ~25% Female
Primary geo
United States (~80%)
Strong regions
Southeast · Midwest · Rural West
Secondary geo
Canada · UK · Australia
Median age
~44
Household type
Married, homeowner, working
Income tier
Middle & upper-middle
Purchase pattern
Tools, gear, durables — they buy.
Why This Audience Wins
Engaged. Loyal. Ready to buy.
Three reasons brands see real ROI on a Wallace Farm and Sawmill integration — not just views, but action.
High-trust recommendations
A Wallace recommendation lands different. This audience isn't watching a creator demo a product — they're watching a working family use it on the farm. That distinction converts.
Buyers, not browsers
The audience skews working-age homeowners who actually need tools, gear, lumber, livestock supplies, and outdoor equipment. Purchase intent is built-in.
A niche that under-indexes
Sawmilling, farm-infrastructure builds, traditional craftsmanship — categories with devoted audiences and very few competing creators. Reach the right audience cleanly.
Multi-platform echo
YouTube is the anchor — but a campaign cross-posts naturally to Instagram, Facebook, TikTok, and Patreon. One integration, five amplifications.
The real thing
This is a working Mississippi sawmill and farm with a camera on it — not a creator persona built around the aesthetic. The operation is real, the work is real, the recommendations carry weight because of it.
Mid-tier pricing, top-tier engagement
At 83K subscribers, Wallace Farm and Sawmill costs a fraction of a 500K-sub channel — and delivers more attention per dollar because the audience is more invested.
Sponsorship Inventory
Six ways to partner.
From a 30-second mention to a full project arc, every format is built around showing your product the way Wallace Farm and Sawmill shows everything — in real use, on the farm, by the people who live there.
Pre-Roll Mention
30-second sponsored intro at the top of a standard video. Tyler or Brittany delivers the message in their own voice. Best for brand awareness or seasonal pushes.
Mid-Roll Integration
60–90-second integrated segment showing your product in context — used on the farm, in the shop, on a real job. Where conversion happens.
Dedicated Video
Full-length sponsored video built around your product or category. Tools, equipment, gear — anything that fits the Wallace world gets a complete on-farm story.
Product Placement
Long-arc, non-narrated placement — your gear used across multiple videos as part of the regular work. The "we just use this" treatment.
Social Cross-Post Bundle
Add Instagram, Facebook, and TikTok amplification to any integration. Reaches the audience segments that don't always make it back to long-form YouTube.
Patreon Exclusive
A behind-the-scenes feature reserved for the channel's most invested fans. Smaller reach, much higher conversion — perfect for premium-tier brands.
Current rate cards and availability flow through our talent management at The Station Entertainment. Reach out below and a sponsorship lead will respond with options tailored to your campaign.
Book a Sponsorship
Let's partner.
Every campaign starts with a conversation. Reach out and we'll respond with current availability, format recommendations, and a tailored rate proposal.
Sponsorship
wallacefarmandsawmill@thestation.io
Talent Management
The Station Entertainment
Sawmill Business
wallacefarmandsawmill@yahoo.com
Fan Mail
P.O. Box 7552 · Columbus, MS 39705